40 Hours in New York

The Apple iPad was released on Saturday 3rd April 2010, available in the USA only. We couldn’t miss this opportunity to get hold of the much-hyped wonder-device, so there was only one thing to do – go to New York and get one.

It was a whirlwind trip, after setting off from home at 3am on Friday 2nd April, we arrived at Newark Liberty International Airport at 2pm local time. There was time for a quick shower to freshen up before heading uptown to the Apple Store on 5th Avenue. I’ve been to New York previously, but before Apple built their iconic glass cube covering the entrance to the vast subterranean 5th Avenue store, so it was a sight to behold.

A small line was already in place when we got there at 5pm, but realising it was going to be a long night we wisely decided to hunt out some lawn chairs and a good hearty meal before joining the queue. Chairs bought and 24oz rib-eye consumed we joined the line at 8:30pm, the evening before the iPad launch at 9am. By the time we arrived they had split the small queue into two, one for those with reservations and the other for those without.

It was a very long, very cold, mercifully dry but very boring night. The nearest food and restroom facilities were a very dark and lonely two-block walk away. There were a few interesting punctuations to the boredom, most notably at about 4am when the Apple employees tried to set out the barriers for the expected crowds. It proved somewhat of a challenge for them and we were shuffled back and forth whilst they figured it out.

At about 6am the news network vans started showing up, I didn’t see any of the coverage but it looked as if three or four national networks were running outside broadcasts from the sidewalk in front of the store. The media were also looking for interviews from those in the line. Aware that it would be potential good PR for Exploding Phone I was tempted to seek the spotlight. But after a long night in the cold, besides looking quite dishevelled, I didn’t think I would be able to muster the necessary  eloquence to create a good impression for the company. Besides, talking to those around me in the queue it was clear my story would have been far from unique. The queue seemed to be made up mainly of Europeans who had, like me, travelled to the US to buy an iPad.
The iPad Line just before 9am
As the time approached the line swelled and the atmosphere built. Gizmodo turned up with goodie bags for those at the front of the queue which was appreciated (and a whole lot more than Apple gave us to show their appreciation). It contained an assortment of motley accessories, the most useful of which was a case for the as-yet un-purchased iPad.

With excitement as close to fever pitch as it can get after you’ve been awake for 36 hours, 9am arrived and in true Apple style there was a countdown before lots and lots of whooping and hollering. The line was released and we quickly filed towards the store. Apple employees lined the way, hands at the ready, eager to dish out high-fives as we passed. You enter the store down a massive spiral staircase made of glass and the volume coming from below as we descended was immense. There must have been about two hundred Apple employees lined up in the store clapping and cheering to greet us, which was nothing short of overwhelming.

The iPad was purchased along with one of every accessory available and we were out of the store and back on the sidewalk by ten past nine. We should have stuck around and soaked up the atmosphere but triumphant with my purchase all I craved by then was sleep.

New York City Skyline taken from 240 FifthBack at the hotel the iPad was opened and hastily synced with iTunes to get some content onto it. Although the hotel wi-fi was borderline first impressions didn’t disappoint. Only negative was that it felt a tiny bit heavier than I expected, but that didn’t matter, I wasn’t about to return it for a refund. I’ve had the iPad for almost a month now and I’ll share my thoughts in a separate post.

We slept through the day before venturing out to bar called 230 Fifth, which has a fantastic roof terrace overlooking the Empire State Building. We left New York the following morning, Sunday 4th April at 6am.

Oh, yes one last thing, most people ask what number in line I was. I was 5th.

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New App : iPostcard – Send Real Postcards

One of our latest projects to make it into the app store is an app called iPostcard which we have developed for the guys behind http://www.ecards.co.uk.

The app allows you to take a photo on your iPhone and turn it into a lovely looking postcard complete with your own message. For a modest fee (99p to the UK and £1.49 to the rest of the world) they will print and post the card on your behalf.

The app is interesting from a development point of view for two reasons, firstly because it generates a PDF rendering of  the card within the app. This is more of a challenge than it sounds, mainly due to the inability of the iPhone OS to embed fonts in a PDF.  There is a work around that is covered in this post which has worked well for this project.

The second area of note is PayPal integration. The app takes payment for the card through PayPal and makes use of the PayPal NVP API and the PayPal Mobile Payments site. The app can only take payment from an existing PayPal account but the process is very slick and easy to use.

The app is free to download, check it out on the app store here.

This is the app and the printed postcard alongside one anotherThe card in the app on the left and the printed and posted version on the right.

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Icecream Tycoon

We encourage our developers to persue their own iPhone projects here at eXpLoDiNg phone and Simon, one of the guys has recently had their latest solo-project approved and placed in the store by Apple.

What’s to tell? Well firstly it’s a game, a brave move in the App Store as that’s a very well stocked area. It’s called Icecream Tycoon and it’s a simulation game in which you run and manage your own icecream stall. It’s actually very addictive as it’s difficult not to deal with the customers’ orders as they flood in and deal with your stock-keeping duties instead (as you must to do well in the game).

Icecream Tycoon

Simon has a history of developing these types of strategy games having put together the web RPG ‘Paranormal Deathmatch’ about 10 years ago. Unfortunately PDM is no longer available but we recommend that you download Icecream Tycoon from the App Store here.

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iPad Launch Announced – Crazy Trip Planned

To much anticipation, Apple has announced that the iPad will launch on 3rd April… in the US only.

It seems that the rumours of manufacturing delays must have had some substance as Apple have missed their self-imposed release deadline of the end of March. Furthermore there’s no solid release date for the UK or any other countries outside of the US yet.

So maybe we’re crazy, but a good friend and I have booked a flight to New York City on 2nd April to be there for the launch and get our mitts on a shiny new iPad. We fly back on the 4th so it’s a whistle stop trip purely focused on getting hold of one.

I must admit I’m very excited about the trip and looking forward to seeing some of our own applications running on an actual iPad. In true Apple style there is a massive amount of secrecy even still around the iPad and I’m sure there’ll be a few more surprises at launch.

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Creating a pdf with the iPhone SDK isn’t as easy as you’d think

We’re currently working on  a project for a client that involves creating a pdf within an iPhone app which will eventually get professionally printed. No problem I thought when putting together the proposal, the iPhone SDK has support for creating PDF documents through Core Graphics.

Now it’s usually a bit of a pain programming in CG, certainly compared to UIKit, but it is certainly a lot more powerful. It didn’t take too long to start generating pdfs with embedded images and text. In fact most of the time was taken getting the dimensions and bleed absolutely correct as the output is going to be printed.

To make sure the pdf was acceptable to the printers we sent over a sample early on in the project for them to do a test print and that’s were the problems started. Whilst the pdf that the iPhone produced could be displayed on a Mac and we’d tested it in Acrobat on a PC, it was not good enough for the printer. The issue related to the fonts which were not correctly embedded in the document.

After doing a bit more digging, it appears that this is a well known problem and has been for some time (since 2.2 of the SDK at least). In the Apple Developer Forums the response from an Apple representative was basically if our method of creating a pdf doesn’t work for you then tough luck – do it all yourself. That’s a silly response as that would be beyond the ability of most iPhone programmers and it was certainly beyond the scope of this project.

I went in search of other work-arounds and came across this blog post. It suggested an alternative method of rendering the font in a pdf. It’s quite a complex process which involves converting the unicode characters into glyphs and then drawing them as a clipping path rather than text.

The helpful blogger, who identifies himself only as jegeblad writes :-

If we first call CGContextShowGlyphsAtPoint and then draw a filled rectangle around the area where the glyphs are shown, that rectangle will be clipped to the glyphs and essentially we are drawing the letters of the word. However, since we are drawing a rectangle and not text, the resulting PDF file will not include the text but instead a set of vector elements that look like text. Therefore Quartz no longer needs to embed the fonts in the PDF file.

The main drawback of this approach is that you are no longer embedding text into the pdf, which means that the text in the document cannot be copied and pasted or searched. Fortunately that isn’t a problem for our application which benefits from the fact that the resulting vector graphics (which represent the fonts) can be scaled to any size without a loss of quality.

The latest sample pdf, made with the new method, is with the printers for their approval. We’ve got our fingers crossed.

Image above taken from flicker and was produced by user arnoKath.

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A Very Very Expensive Piece of Glass

This unassuming piece of glass just sold on eBay for the mighty sum of $9,950. What’s more it’s actually broken, and as a result was removed from the spiral staircase in Apple’s flagship 5th avenue store in NYC .

We’re Apple fanatics, but really? I’m sure I could find much better Apple related tat to spend $10,000 on.

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iPad Hit By Manufacturing Delays – Reports

Apple iPadWe’ve already waited far too long for the iPad and now AppleInsider and others report that the iPad may be hit with manufacturing delays.

This is nothing short of a disaster.

In a note to investors issued Monday, analyst Peter Misek with Canaccord Adams said the issues could limit the initial launch to be in the U.S. only. He also speculated that Apple could even delay the launch of the iPad by a month due to alleged production issues. He writes :-

“The upcoming iPad launch may be somewhat limited as a manufacturing bottleneck has impacted production of Apple’s newest device.

An unspecified production problem at the iPad’s manufacturer, Hon Hai Precision, will likely limit the launch region to the US and the number of units available to roughly 300K in the month of march, far lower than the company’s initial estimate of 1,000K units.

The delay in production ramp will likely impact Apple’s April unit estimate of 800K as well. It is also possible that, given the limited number of units available in March, the launch will be delayed for a month.”

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Featured on the App Store

iGoLoco featured in the New & Noteworthy section of the App Store

A question we get asked a lot is how do you go about getting your app shown on the front page of the App Store. Well today one of our apps, iGoLoco has been included in the New and Noteworthy section. For the record we have no idea how or why.

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Record Approval Time?

Apple have taken a lot of flak for the app store approval process and one of our frustrations has been the time taken to approve apps and app updates. Since the beginning of the year it has been getting steadily better, with the time taken for an app to be approved being consistently under a week.

That improvement hit a new high yesterday, when we managed to get an app update for one of our clients approved in just 3 hours and 1 minute. That’s from submission to approval.

I think this may be some sort of record.

App approved in just 3 hours and 1 minute.

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Overtly Sexual Content

Macworld, AppleInsider and Cult of Mac

It’s been a funny week. Last Friday, 19th February one of our customers received an email out of the blue from Apple. It told them that one of their apps had been removed from the store.

The email said that as the App Store continues to evolve, Apple are constantly redefining their guidelines. They said that they have decided to remove any overtly sexual content from the store and that includes the Simply Beach application. The email also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes.

Once we had recovered from the initial shock and disbelief we emailed Apple to ask what in particular they found overtly sexual about a swimwear store. We also asked if they had received complaints specifically about the app. In true Apple style we  haven’t received any sort of response from them, but the app was reinstated on the evening of Monday 22nd.

Our customer, The Simply Group sent out a press release to attempt to generate some publicity from this unfortunate event. They did rather well from it too, getting featured in a number of national newspapers.

We did okay ourselves too, getting at least a mention in these articles :-

Cult of Mac

AppleInsider

Macworld

Guardian Technology Blog

The important thing however is that the app is back in the store. It’s been an interesting reminder in how much power Apple wields over the store but at least in this case they realised their mistake.

An apology would have been nice.

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