Business to Consumer marketplace for tradespeople and property owners
The Jiji Bao app and associated platform enables homeowners in mainland China to build and publish structured requirements to a community of property contractors. Potential suppliers then use a second app to submit bids to undertake the work. The ecosystem is underpinned by a custom administration portal and Content Management System.
All financial transactions are through WePay or CMB Bank and managed via the app. This necessitated a complex negotiation with a Chinese domestic bank to manage compliance with the bank’s processes and its fiduciary responsibilities. In addition, the platform provides a comprehensive and robust workflow to manage and resolve disputes.
The app was promoted via an extensive print and TV marketing campaign initially focussed on the Guangzhou region, but with ambitions to encompass the entire Chinese market.
Naturally Jiji Bao uses Chinese characters and adheres to appropriate Chinese app conventions. Exploding Phone delivered to the client’s specifications successfully overcoming time zone and language challenges and is particularly proud to have delivered a rare example of software development being outsourced from China to the West Midlands.
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