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Simply mCommerce Apps

The Simply Group

A set of six mCommerce apps for The Simply Group.

The Simply Group are an outdoor & leisure retailer with six eCommerce sites, each dedicated to an particular leisure activity. These include scuba diving, skiing, swimming, hiking and running.

We created six different apps, each of which acts as a digital storefront for the particular store. Each app has different branding and content, but the structure and functionality of each app is the same.

We achieved this by having a single app with all of the required functionality and making use of scripting to customise and build each individual app. Using this method we can build all six Simply apps by typing a single command.


  • Six distinct mCommerce apps, each focusing on a different leisure activity.
  • Each app is a digital storefront for the particular store.
  • A single app project contains all of the functionality required for all of the apps.
  • Build scripting is used to customise and build the six separate apps.

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