Exploding Phone's Managing Director, Andy Long, discusses the factors to be considered when choosing which app platforms to support.

Which Smartphone platforms should be support?

Currently the two biggest platforms are iOS (iPhone + iPad) and Android, which make up over 90% of Smartphone users i...

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In his second blog in this series Exploding Phone's Managing Director, Andy Long, shares his thoughts on the subject of App content strategy:

Who is going to provide the content for the app?

App content may already exist or may need to be specially written for the app. Even where content exists...

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First and foremost, what is the purpose of the app?

The key to a successful app understanding its ultimate purpose from the very beginning of the project. It may sound obvious but out experience is that without this core understanding the project suffers from a lack of focus. As such it is essenti...

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